Brand Guidelines
How to use Persona's logo, name, and visual assets correctly.
Brand Name
Persona should always be written with an initial capital letter and used consistently across all communications. Never write the name in all lowercase or all caps in text. Don't imply affiliation with our company if we have not established a formal partnership.
| Description | Acceptable Examples | Unacceptable Examples |
|---|---|---|
| Our brand name should always be written with an initial capital letter, never all lowercase or all caps. | Persona | persona, PERSONA |
| Our brand name should not be modified with additional terms or descriptors. | Persona | Persona AI, Persona Assistant |
| The brand name may be used as a proper noun in sentences. | Let me ask Persona to schedule that | Let me ask the Persona bot to schedule that |
| The brand name may be used to refer to actions performed by the assistant. | Persona scheduled the meeting | Persona-ing my calendar |
| The brand name may be used flexibly in attribution contexts. | Powered by Persona | Powered by Persona AI |
| The brand name may refer to both the platform and the assistant when context is clear. | Persona handled the scheduling | Persona platform handled the scheduling |
| The brand name should not be pluralized or verbified. | Persona's features | Personas, Persona'd |
| The brand name should not be abbreviated, nicknamed, or shortened. | Persona | PNA, PersonaApp |
| The brand name should not be used as a generic product category or type. | Meetings scheduled with Persona | Use Persona for AI scheduling tools |
| Trademark symbols should not be used with the brand name. | Persona | Persona™, Persona® |
Wordmark
The Persona wordmark is a custom-designed typographic mark derived from the Persona name. It must always be used as a fixed graphic and never recreated using standard fonts.
Dos and Don'ts: Wordmark
When using Persona's logo, name, and visual assets, we expect you to follow these guidelines:
DO use our official logo
DO use ample clear space so the mark can breathe
DON'T modify our logo or name in any way, including changing the color or font
DON'T crop our wordmarks
DON'T apply effects, textures, gradients, or shadows
DON'T place the mark ontop of a busy background
Icon
The Persona icon is a secondary brand element intended for use in small-scale and UI-driven contexts. It should never replace the Persona wordmark in primary brand applications and must always be used in its approved form without modification.
Dos and Don'ts: Icon
When using Persona's icon, we expect you to follow these guidelines:
DO use our official logo
DO use ample clear space so the icon can breathe
DON'T combine our icon with other brands' logos
DON'T alter the icon in any way
DON'T rotate the icon
DON'T display the logo next to our wordmark or as the primary branding element